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Digital Marketing Specialist

Location: New Delhi

We are looking for a Digital Marketing Specialist to be responsible for devising strategies to drive online traffic to the company website, tracking conversion rates and making improvements to the website. He/She will be expected to develop and manage digital marketing campaigns for Green Apple Solutions and its clients; utilising a range of techniques including paid search (PPC), SEO, Social Media and Content Marketing.


The Digital Marketing Specialist will also be expected to manage and develop content with subject matter experts across the organization. The individual will need to be highly motivated, self-starter and able to identify and develop new prospects from multiple sources including other inbound/outbound marketing initiatives.

Job Responsibilities:
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
Job Requirements:
  • 6 months – 3 years of relevant experience
  • B.tech or Bachelor's Degree in Journalism, Business, Communications, Marketing, English or related field of study is required
  • Knowledge of systems and tools, including CRM, email marketing, websites/microsites, social media, Google Adwords, Facebook ads
  • Must be comfortable and adept at writing about technical topics
  • Strong understanding of the importance of branding and of developing a voice for a product or service
  • Proven ability to write for a business-to-business (B2B) audience
  • Ability to create messaging for various types of marketing communications channels: newsletters, email, web content, etc
  • Demonstrated project and time management skills
  • Ability to work independently and collaboratively with key stakeholders
  • Excellent written and verbal communications skills
  • Proven ability to efficiently and effectively lead and manages cross-functional teams, agency and external vendor partners
  • Must be computer literate and have strong knowledge of Microsoft Office and SharePoint
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About Us

Green Apple Solutions is a fast growing technology firm with a proven track record of providing application development services, technology consulting and IT outsourcing solutions. We offer a wide array of business solutions and technology services that empower 100+ businesses across the globe. From web design and development to custom applications, our team works intelligently to deliver seamless & consistent services of the highest standard in the most cost-effective manner.